Are you going to go to a specialty shop when you need to the perfect pair of diamond earrings or are you going to trust a store like Walmart or Sears to that kind of purchase? I understand a vacuum cleaner is not a pair of diamond earrings but how often do you wear those earrings compared to how often you vacuum your house. Specialty shop have better products, more product knowledge, and better service before and after the sale. Remember that you don't have to settle for cheap disposable vacuum cleaners or cheap diamond earrings shop at a specialty shop and see the difference.